I am here today to report that, sadly, the original Naked palette by Urban Decay is being discontinued. The reason I'm writing is not because I want to review this product, because we've all probably seen 1,000 reviews at this point for this palette back in 2011, but because I want to talk about the Naked palette's brand and how it changed the beauty industry.
I was a junior in high school when I first started getting into makeup because I wasn't allowed to wear it until I was 16. Growing up I was always really into watching YouTube but I specifically started watching makeup tutorials when I was 17, right around when the Naked palette was released. It was almost always being talked about online and anybody who is interested in beauty knows about it. It's a cult classic.
This palette was everywhere at the time. All my friends had one and if they didn't have one they had a palette with 10-12 neutral shades to imitate it. I, personally, owned the NUDE 'tude palette by The Balm. I'm not sure what the standard was before, but this palette changed the eyeshadow palette game because there are so many neutral shadow palettes out there at this point and colorful palettes still need to have some neutral shades for it to be considered worthwhile or complete.
Urban Decay was already a badass brand about being bold and rough around the edges. Their tagline is actually "Beauty with an edge." To come out with an all neutral palette and call it NAKED was a statement and it resonated with consumers.
I woke up this morning to tweets about how the palette was being discontinued. Marie Claire wrote an article about it and mentioned the palette has been sold 30 million times in the past 8 years. I never purchased it (or anything else from the NAKED line) back when I was 17 because I always felt like it was too much of a luxury or too expensive, but when I read about it being discontinued I had to pick it up. I really feel like this palette might have even been the reason I started to take interest in makeup and learn how to apply eyeshadow since I watched so many YouTube tutorials around this palette. When I was reading tweets this morning it seemed like this palette was the reason a lot of other people started to get into makeup, too.
I am loving this velvety packaging and array of shadows to play with. I'm not sure why the original palette is being discontinued but I'm so happy I picked it up today! Here's to having fun and playing with makeup again.
Thanks for reading! ✨🌴🌈
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