LUSH: Cosmetics Brand For The Humanitarian

Can you believe it’s taken me this long to finally try a LUSH Bath Bomb? Seriously, I feel like I’ve been seeing Snapchats and Insta stories of #bathart for like 10 years (too dramatic?). After walking into the store at the mall just to smell stuff, I finally bought a cute little bath bomb and tried it yesterday.

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The founders of LUSH were in business with other ventures in the cosmetics business starting in the 80’s and LUSH was founded in 1995 in the UK. The word “Lush” means green and verdant deriving from “luscious.” The tagline “Fresh Handmade Cosmetics” emphasizes the two essentials of the brand. Other important commitments of the brand are reducing plastic production and fighting animal cruelty.

LUSH creates bath bombs, shampoo bars, face masks, and a variety of creams and cosmetics. To me, their bath bombs are the most notable because they created the original bath bomb in 1989 although they are now available by other brands too.

Thirty-five percent of their products like massage bars, shampoo bars, and bath bombs don’t even come in plastic packaging (which begs the question of how they ship it from their production facility in Canada). Something unique is if the product does have packaging there is always a label that says who made it by hand and when to give the brand a humane feeling and is directly related to their tagline. The ingredient list on the packaging is color-coded: green words are “natural ingredients” and black words are “safe synthetics.” In addition to the multiple campaigns that LUSH has run about fighting animal cruelty, they make sure to put that all over the brand packaging as well.

When you go to a LUSH store the place feels like a farmers market that’s going to take care of you. In high school, I used to walk into a LUSH store just because the products were vibrant and I would be able to demo them by washing my hands. Everything in the store smells heavenly and makes you want to douse your whole body in the aromas.

LUSH is not only selling us enjoyable bath essentials and cosmetics but the concept of humanity. Whether highlighting the employee who made the product by hand, using as many natural ingredients as possible, trying to save the environment by reducing plastic, or campaigning against animal testing and cruelty, you buy LUSH because it makes you feel like you’re making a difference on the planet. That’s a brand I can get behind! BRB, buying a shampoo bar right now!!

Thanks for reading! ✨🌴🌈
- Ariane
Follow me on Instagram for more fun: @ariane_long